Post your video to Instagram and/or TikTok. Tag #HookdOnFresh #ItsThatFresh and @spriteke
4
Earn
Video views are automatically tallied. The more views you pull, the higher you rank.
Rewards
Cumulative views are calculated at the end of the month across Instagram and TikTok. Multiple videos are welcome. Use #HookdOnFresh #ItsThatFresh and @spriteke to enter, reach a higher tier and unlock bigger cash rewards plus exclusive Safaricom data.
The top 8 winners will walk away with brand new phones.
TierViews RequiredCash RewardData Reward (Valid for 30 Days)
1
7,000 – 14,999 views
KES 3,000
Safaricom Hook Bundle 2.5GB
1
KES 3,000
7,000 – 14,999 views
Safaricom Hook Bundle 2.5GB
2
15,000 – 29,999 views
KES 5,000
Safaricom Hook Bundle 2.5GB
2
KES 5,000
15,000 – 29,999 views
Safaricom Hook Bundle 2.5GB
3
30,000 – 49,999 views
KES 8,000
Safaricom Hook Bundle 2.5GB
3
KES 8,000
30,000 – 49,999 views
Safaricom Hook Bundle 2.5GB
4
50,000 – 69,999 views
KES 10,000
Safaricom Hook Bundle 2.5GB
4
KES 10,000
50,000 – 69,999 views
Safaricom Hook Bundle 2.5GB
5
70,000 – 89,999 views
KES 12,000
Safaricom Hook Bundle 5GB
5
KES 12,000
70,000 – 89,999 views
Safaricom Hook Bundle 5GB
6
90,000 – 109,999 views
KES 14,000
Safaricom Hook Bundle 5GB
6
KES 14,000
90,000 – 109,999 views
Safaricom Hook Bundle 5GB
7
110,000 – 129,999 views
KES 16,000
Safaricom Hook Bundle 10GB
7
KES 16,000
110,000 – 129,999 views
Safaricom Hook Bundle 10GB
8
130,000 – 149,999 views
KES 18,000
Safaricom Hook Bundle 10GB
8
KES 18,000
130,000 – 149,999 views
Safaricom Hook Bundle 10GB
9
150,000+ views
KES 20,000
Safaricom Hook Bundle 10GB
9
KES 20,000
150,000+ views
Safaricom Hook Bundle 10GB
★
The top 8 winners will walk away with brand new phones.
Oppo A5 128GB ×3Techno Spark 40 Pro Plus 256GB ×4Samsung Galaxy A26 256GB ×1
★
The top 8 winners will walk away with brand new phones.
Oppo A5 128GB ×3Techno Spark 40 Pro Plus 256GB ×4Samsung Galaxy A26 256GB ×1
Leaderboard
Are we missing your post?
Not sure what to make?
We want to see your unique style and creativity in the areas of Dance, Music, Basketball, Fashion, or Comedy. What that looks like is up to you!
See below for some inspiration and review the Content Must Haves and Dos & Don'ts before posting.
1. Dance
Jump on the "It's That Fresh" dance challenge by Cluster and Tielh
2. Music Remix
Download the "It's That fresh" track by Charisma (below) and remix it.
3. Basketball
Showcase how Sprite helps you hit your flow state on the court.
4. Fresh Moments
Or make something new! Show your fresh moment transformation - your fits, your hobbies, your vibes, your culture. If it's Fresh, we're here for it!
Content Must Haves
Format
We are looking for short-form, vertical format videos (30-60 seconds)
Quality
Keep lighting clean, audio crisp, and energy confident. Stay original. Stay fresh.
Energy
Hook us in the first 3 seconds.
Show off sprite
Make your Sprite reset visible (real sip moment).
Bring in s-hook
Be sure to call out the Safaricom Hook BLIVE BUNDLE on *555#
tag us
Use the challenge hashtags #HookdOnFresh + #ItsThatFriend and tag @spriteke in any posts
Downloadable Assets
Sprite sounds of freshness
(Click to Download)
"It's that fresh" by Charisma
(Click to Download)
It's That Fresh (Instrumental)
For those who can lay bars cooler than Charisma
Do's and Dont's
Follow these rules to ensure your content qualifies for rewards and keeps the challenge fun for everyone.
✔
Do's
✔
Make Sprite the star of your video by showing real sip moments
✔
Integrate Safaricom Hook BLIVEBUNDLE on *555# naturally in your comeback
✔
Be socially responsible and safe
✔
Disclose paid content (#ad, #sponsored)
✔
Obtain consent from anyone filmed
X
Dont's
X
Include unauthorized IP, celebrities, or third-party brands
X
Encourage unsafe behavior or excessive consumption
X
Use Sprite as a background prop only
X
Show children under the age of 13
X
Include controversial or offensive content
X
Use recycled or non-original content
*Content that violates these guidelines may be disqualified from receiving rewards.
FAQs
What are the rewards?
Rewards are offered in tiers
10-15k views > 3,000 KES
15-25k views > 5,000 KES
...
Who can participate?
The challenge is open to all participants aged 18 and over. You must have an active TikTok account and/or Instagram account and be a resident of Kenya to participate.
Can I submit multiple entries?
Yes! You can submit as many entries as you like. Each post with the correct hashtags will be counted. Your total views across all entries contribute to your leaderboard position.
When are rewards sent?
Rewards are calculated at the end of the calendar month based on the total views of your posts across Instagram and TikTok.
How are views and engagements tracked?
Our system automatically tracks views and engagements from your TikTok and Instagram posts that use the required hashtags. Make sure to use all required hashtags so your entry is properly tracked.
Why don't I see my social post tallied on the leaderboard?
This may be for a variety of reasons. Please ensure your post meets the challenge guidelines
It's a UGC (User Generated Content) challenge where you show us how you turn "pressure" into "freshness." Whether it's through dance, comedy, fashion, or sports, show your transformation using Sprite and the Safaricom *555# S-Hook BLIVE bundle.
The challenge is open to creators who are 18 years or older and are Safaricom users (as rewards and data bundles are processed via Safaricom).
Click the Register link on this page. Fill in your details (Name, Social Handles, Safaricom Number). Accept the T&Cs. Check your email for the full Brand Brief and Assets. Create and post your video on TikTok or Instagram using #HookdOnFresh and tagging @Spriteke.
Your video should follow the "Transformation" structure: The Pressure (a relatable stressful or "stale" moment), The Sprite Reset (cracking a Sprite and taking a clear sip), and The Fresh Comeback (your win/transformation, featuring the Safaricom *555# S-Hook BLIVE bundle).
To qualify, you should use the official "Sprite Sound" or the "It's That Fresh" track by Charisma. You can download these directly from the "Assets" section of this landing page.
Yes! Please avoid showing other brands, ensure no children under 13 are in the video, and keep it safe—no dangerous stunts or excessive consumption. Sprite must be a central part of the story, not just a background prop.
Winners are rewarded based on cumulative views across Instagram and TikTok. The more views your original content gets, the higher the Reward Tier you hit!
Rewards start at 7,000 views (KES 3,000 + GBs) and go all the way up to 150,000+ views (KES 20,000 + GBs + a Samsung Device).
Once you've registered and posted your content, you can monitor your standings on our Leaderboard.
Top performers are awarded monthly. Cash rewards and data bundles will be sent to the Safaricom number you provided during registration.
Please check your "Promotions" or "Spam" folders. If it's still missing, ensure you entered your email correctly or try signing up again.
You can post on either or both! Your views are cumulative, so posting on both platforms increases your chances of hitting a higher reward tier. Just make sure to use the official hashtag #HookdOnFresh so we can find your posts.
.jpeg)
